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6 common packaging mistakes to avoid

6 common packaging mistakes to avoid

Proper packaging of goods or items is crucial for any industry to protect its product and enhance its presentation. Well-designed packaging safeguards items and contributes to a positive consumer experience. It serves as an important marketing tool and influences future purchasing decisions. However, inevitable common packaging mistakes can hinder these objectives. Below are a few such mistakes that one must avoid to maintain the quality and appeal of packaged goods.

Using the wrong type of packaging
Selecting the appropriate packaging is crucial as it significantly impacts a product’s perceived value and its unboxing experience. Plus, using the wrong type of packaging may severely damage any items. So, it is equally important to select the correct type of packaging based on the type of product. The style of packaging should strike a balance between aesthetics and functionality.
There are various packaging options available that are tailored to specific products. Here are a few examples:

  • Resealable industrial bags: These bags come with a zipper and are ideal for the food industry, personal care products, cosmetics, and pharmaceuticals.
  • Paperboard boxes: Lightweight and sturdy, paperboard boxes can be easily customized to create different shapes. They are suitable for packaging cosmetics, medicines, and frozen foods, among other products.
  • Foil-sealed bags: Commonly used in coffee and tea packaging, foil-sealed bags preserve product density, maintain flavor, protect against bacteria, and extend shelf life.
  • Bulk container bags: Made from a strong fabric, these industrial containers pack various products such as chemicals, fertilizers, fiberglass, food products, and grains.
  • Custom jars, boxes, or bags: Specially designed for individual businesses, custom packaging is a primary choice for branding or branded product packaging that directly reaches consumers. Finding a reliable custom packaging supplier is crucial for streamlining such businesses.

While these examples highlight the significance of choosing the right packaging, numerous other options cater to diverse products and industries.

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